HELLO, I'M SUPARNO PAL
I design connected customer experiences where Salesforce Marketing Cloud, Data Cloud, Agentforce, automation, and APIs operate as one scalable system.
Kolkata, West Bengal, India
POSITIONING
I bridge the gap between marketing ambition and the systems needed to deliver it—reliably, intelligently, and at scale.
A 9x Salesforce Certified consultant and entrepreneurial leader, I combine platform depth, hands-on engineering, and client-facing thinking across the complete Martech lifecycle.
Let's solve something complexSELECTED WORK
SFMC · CloudPages · SSJS · REST
A growing Marketing Cloud utility suite combining guided Data Extension creation, Excel and CSV ingestion, automated field mapping, a DE Finder, schema lookup, and validation helpers in one self-service workspace.
CloudPages · Data Extensions · Automations
A Jira-style ticketing and resource-effort management workspace for request intake, ownership, estimates, worklogs, delivery status, and reporting—engineered inside Marketing Cloud.
Gemini CLI · Marketing Cloud Next · Data Cloud
An integration connecting Gemini CLI with Marketing Cloud Next and Data Cloud, bringing conversational, command-line assistance into modern Salesforce marketing and data workflows.
Gemini · SFMC · Developer Workflows
A Gemini integration for Marketing Cloud Engagement that supports faster exploration, development, and operational problem-solving across the established campaign stack.
Data · Dashboards · Decisions
A consolidated performance surface for teams to monitor campaign health, operational KPIs, and delivery signals without switching between fragmented reporting views.
AMPscript · SSJS · SQL
Reusable email, data, and journey patterns built for personalization at scale, with automation designed to reduce campaign friction and support reliable execution.
Salesforce · LWC · Apex
A sports club management application built on Salesforce with custom Lightning Web Components and Apex services for the club's operational CRM workflows.
EXPERTISE
Journey architecture, campaign orchestration, personalization, AMPscript, SSJS, SQL, CloudPages, and the operational guardrails that keep high-volume programs reliable.
Data Cloud segmentation, identity-aware activation, Marketing Cloud Next, and Agentforce patterns that turn fragmented customer signals into timely experiences.
Scalable solutions spanning Salesforce clouds, Lightning Web Components, Apex, data flows, APIs, and custom portals—designed around the real operating model.
EXPERIENCE
FEB 2026 — PRESENT
Leading an APAC team for a global retail brand, consulting across Marketing Cloud and Data Cloud, collaborating directly with clients, and developing scalable Martech solutions.
DEC 2023 — FEB 2026
Designed advanced SFMC solutions, campaign automation, API integrations, custom portals, and KPI dashboards while helping cross-functional teams streamline execution and improve ROI.
FEB 2020 — DEC 2022
Built and led an education startup delivering Java, C, and soft-skills training, motivational workshops, and structured internship opportunities for learners.
CREDENTIALS
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Email Specialist
Salesforce Data Cloud Consultant
Salesforce Platform Developer I
Salesforce Marketing Cloud Developer
Salesforce Agentforce Specialist
Salesforce Administrator
Salesforce Marketing Cloud Administrator
Salesforce AI Associate
Copado Certified Fundamentals I SFP
Copado AI Certified
Salesforce Agentforce learning milestone and active Trailhead practitioner.
Recognised at Cognizant for technical performance and innovation.
Second-place finish for building and pitching a startup concept.
Returned to Academy of Technology to speak on “Structuring Your Dream with AI.”
Experience, certifications, technical breadth, education, and the selected work behind this portfolio—available as a public-safe PDF.
Full street address removed from the public copy for privacy.
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